Decoding Zohran Mamdani's Style Choice: The Garment He Wears Reveals Regarding Modern Manhood and a Shifting Society.
Coming of age in London during the noughties, I was always immersed in a world of suits. They adorned City financiers rushing through the financial district. You could spot them on dads in the city's great park, kicking footballs in the golden light. Even school, a inexpensive grey suit was our mandatory uniform. Historically, the suit has served as a uniform of seriousness, projecting authority and professionalism—qualities I was expected to aspire to to become a "adult". Yet, before lately, people my age seemed to wear them less and less, and they had all but vanished from my consciousness.
Subsequently came the incoming New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony wearing a subdued black overcoat, crisp white shirt, and a notable silk tie. Propelled by an innovative campaign, he captured the world's imagination unlike any recent contender for city hall. But whether he was cheering in a music venue or appearing at a film premiere, one thing was largely unchanged: he was almost always in a suit. Loosely tailored, contemporary with soft shoulders, yet conventional, his is a quintessentially professional millennial suit—that is, as typical as it can be for a generation that seldom bothers to wear one.
"This garment is in this strange place," notes style commentator Derek Guy. "It's been dying a gradual fade since the end of the second world war," with the real dip coming in the 1990s alongside "the advent of business casual."
"It's basically only worn in the strictest settings: marriages, memorials, and sometimes, legal proceedings," Guy explains. "It is like the traditional Japanese robe in Japan," in that it "fundamentally represents a tradition that has long ceded from daily life." Many politicians "wear a suit to say: 'I am a politician, you can have faith in me. You should support me. I have legitimacy.'" Although the suit has historically conveyed this, today it enacts authority in the attempt of gaining public trust. As Guy elaborates: "Since we're also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of performance, in that it performs masculinity, authority and even closeness to power.
This analysis stayed with me. On the rare occasions I require a suit—for a wedding or black-tie event—I dust off the one I bought from a Japanese department store several years ago. When I first selected it, it made me feel refined and high-end, but its tailored fit now feels passé. I imagine this sensation will be only too familiar for numerous people in the global community whose families come from other places, particularly global south countries.
It's no surprise, the working man's suit has fallen out of fashion. Like a pair of jeans, a suit's silhouette goes through trends; a specific cut can thus define an era—and feel rapidly outdated. Take now: more relaxed suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a considerable investment for something likely to fall out of fashion within five years. But the attraction, at least in certain circles, endures: in the past year, major retailers report suit sales increasing more than 20% as customers "shift from the suit being everyday wear towards an appetite to invest in something special."
The Politics of a Accessible Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that retails in a moderate price bracket. "Mamdani is very much a product of his background," says Guy. "A relatively young person, he's not poor but not exceptionally wealthy." To that end, his mid-level suit will resonate with the group most likely to support him: people in their thirties and forties, college graduates earning professional incomes, often discontented by the cost of housing. It's exactly the kind of suit they might wear themselves. Not cheap but not lavish, Mamdani's suits arguably don't contradict his proposed policies—such as a rent freeze, building affordable homes, and fare-free public buses.
"It's impossible to imagine Donald Trump wearing Suitsupply; he's a luxury Italian suit person," says Guy. "As an immensely wealthy and grew up in that property development world. A power suit fits naturally with that elite, just as attainable brands fit well with Mamdani's cohort."
The history of suits in politics is extensive and rich: from a former president's "shocking" beige attire to other national figures and their suspiciously polished, custom-fit appearance. Like a certain British politician discovered, the suit doesn't just dress the politician; it has the potential to characterize them.
Performance of Banality and A Shield
Maybe the key is what one academic calls the "enactment of banality", invoking the suit's historical role as a uniform of political power. Mamdani's specific selection leverages a studied understatement, neither shabby nor showy—"conforming to norms" in an inconspicuous suit—to help him connect with as many voters as possible. But, experts think Mamdani would be cognizant of the suit's military and colonial legacy: "This attire isn't apolitical; historians have long pointed out that its contemporary origins lie in imperial administration." Some also view it as a form of protective armor: "It is argued that if you're a person of color, you might not get taken as seriously in these white spaces." The suit becomes a way of asserting credibility, perhaps especially to those who might doubt it.
Such sartorial "changing styles" is not a recent phenomenon. Even iconic figures previously wore three-piece suits during their formative years. These days, other world leaders have begun swapping their typical military wear for a black suit, albeit one lacking the tie.
"Throughout the fabric of Mamdani's public persona, the struggle between insider and outsider is visible."
The attire Mamdani selects is highly significant. "Being the son of immigrants of South Asian heritage and a progressive politician, he is under pressure to conform to what many American voters expect as a sign of leadership," says one expert, while simultaneously needing to walk a tightrope by "avoiding the appearance of an elitist betraying his non-mainstream roots and values."
Yet there is an sharp awareness of the different rules applied to suit-wearers and what is read into it. "This could stem in part from Mamdani being a younger leader, skilled to adopt different identities to fit the occasion, but it may also be part of his multicultural background, where adapting between languages, traditions and attire is common," commentators note. "White males can remain unnoticed," but when others "attempt to gain the authority that suits represent," they must carefully negotiate the codes associated with them.
Throughout the presentation of Mamdani's public persona, the tension between belonging and displacement, insider and outsider, is evident. I know well the discomfort of trying to conform to something not designed with me in mind, be it an cultural expectation, the society I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in politics, image is not neutral.